In the ever-evolving global economy, the term emerging market has become increasingly significant. These markets represent nations that are transitioning from developing to developed status, characterized by rapid growth, industrialization, and increased integration with the global economy. Coun

Emerging markets have become a central focus for investors, policymakers, and businesses seeking growth beyond the developed world. These economies—characterized by rapid industrialization, increasing consumer demand, and improving infrastructure—offer both significant opportunities

In the ever-evolving landscape of modern commerce, understanding consumer behaviour is essential for businesses seeking to thrive in competitive markets. Consumer behaviour refers to the actions and decision-making processes of individuals or groups when purchasing goods and services. By studyin